Friday, March 27, 2015

Audacious idea 4: consent of advertising

This segment of audacious ideas considers advertising paradigms.

Traditionally, advertising has amounted to a sort of non-consensual, non-negotiable exchange of media for enduring advertisement.  Typified by television as the medium.  As media has diversified into digital realms, advertising has since transformed in line with the ever evolving economic landscape of the net.

I can tell you that companies not yet adjusted to this model are struggling.  Getting trapped in vendor jail with your competitors, oftentimes you will be paying a lot of money preparing to sell beauty-pageant style.  And the prettiest girl almost always wins (the lowest price).

Only now, the girls aren't just  Virginian, blonde, and dumb as a post.  In this new landscape the diversity of competition is compounded with the availability and accessibility the internet provides.
Those that fail to beat their competitors to the pageant may lose to companies outsourcing to cut price, possibly losing sales to an inferior product or brand.

Which brings me to my idea: restructuring advertising as a feedback loop between customers and vendors.  In particular, as it relates to consent.

But why, Ben? Can't we just keep raping people's ears with jingles and penetrating their eyeballs with EXTREME Mountain Dew commercials?  It works, doesn't it?

The answer is NO, it does not work, at least not to the same degree as new media.  Consider this analogy:

There's a terrorist who had taken shelter in a small village, using civilians as de facto human shields.  As a commander, will you choose to firebomb the village? Turn it into a drone-mediated crater-memorial?  Or will you send a team of seals. Or a space laser, beamed onto this terrorist's brainstem?

The answer seems obvious, but adoption of this type of focus has lagged behind technological and social advancement.  Precision targeting is the new doctrine of advertising.

Because I can't afford a Lexus, why the hell would I ever want to see a commercial for them? Or for Vagisil?  Is it really germane to my life, knowing the absorption of a particular pad is TEN TIMES BETTER than a leading brand? No. And enduring these adds actually damages the credibility of the medium, as well as the  brand in question.  Anyone who has endured advertisements can tell you, it's fucking annoying to have to watch them if they aren't relevant to you.  The fact that I know "Zoom Zoom" has actually solidified my conviction of never buying a Mazda.

The new paradigm isn't just about consent either - it's about real-time feedback.  Instead of cock-to-back-of-throat style forced advertising, allow the consumer to choose from a list of relevant ad fields.  The choice will empower the consumer and build trust and credibility, the only measure aside from price by which one can compete in a globalized  digital market.

In addition, targeting comes into play. Are you really going to run Bowflex ads between Matlock or Gilmore Girls?  My grandma will be ripped for beach season.

Targeting is already in play, championed by the likes of
Google and Facebook, which intelligently categorize your ads based on precious search behaviour.  The algorithm is evolutionary - and as such - perpetually changing in real time.  However, this stratagem is still flawed because it is far removed from consent, or even informed non-consent; as evidenced in facebook's shady privacy policies - which seem to change with every year toward "we own your ass, bitch."

So the consent is still not there, and again, credibility gets damaged.  Seduction is a tricky thing, and it is especially challenging when your target is  aware of your intentions.  However, when the target chooses their seducer, the challenge evaporates.  Trust is implicit.

The real advantage of consensual advertising is it's efficient - companies will see a huge ROI and very little credibility risk - this giving stock prices advantageous long-term stability.

Thus concludes audacious idea 4: consensual advertising.

Let's start building corporate trust, starting with non rape-like ads.

Thursday, March 26, 2015

Audacious Idea: Part 3


That's right, superfarming.

Allow me to define:

      A Superfarm is a Farm which is fuckin Sup'd up.

And by Sup'd up I mean a combination of vertical and subterranean hydroponics.

The goal is simple: build a farm in a skyscraper.  No problem, right?

Wrong.  Actually indoor farming has been attempted before, unsuccessfully, because of the high cost, and in fact it is likely that large-scale high-demand crops like rice, wheat, and corn would be untenable as interior crops.  The scale is just too large.  However, for small legumes and other vegetables, indoor farming is showing some promise.

My audacious proposal is that every city should have one vertical farm (to start).

But how can we do it Ben?  Guide us Ben!

Calm down everyone.

It's easy, because it can be crowdfunded.

Because people need vegetables, but they don't need them to come from 2000 km away. We can grow bananas in New York!  Not only that, the interior farming makes pesticides a non-issue, keeping the process green.

Consider that the organic produce market has been swelling over 3% every year for the past 10 years, some places as high as 5%. There is a market.  And where there is a market, there is potential for growth.  So let's make these vertical farms job creators as well.  They sell the veggies to local markets and restaurants, and those businesses can boast of locally grown pesticide free organic Kale! Those yuppies will suck that shit up.  It has promise because it could be win-win.

Crowdfunding would be a good way to do this -  let's say, your contribution comes back in groceries. If you live in a city, make a $5000 donation, or $10 dollars.  You get what you give, and you can always go and buy whatever you like when the project is complete.

Or become a shareholder, and reap the profits of a novel market on the rise.

All this being said, there are some barriers.

To illuminate and climate-control plants day and night is costly, and often not less so than the profits, making it unsustainable.  However, these problems can be overcome with improvements in technology and innovation.  Don't wanna light your plants during the day?  Build a mirror array around the building and give them some natural light.  Advancements in LEDs can make them run for longer, cheaper, and not require replacement as often.  It falls under the price : performance  curve of the Law of Accelerating Returns, meaning it gets even cheaper, and even more effective, over time.

Climatological control can also be optimized.  New metamaterials allow for better insulation of heat. It has also recently been discovered that magnetic fields can influence heat and sound.  Make it an engineering challenge for your local university.  Get a bunch of grad students on it, they work for peanuts. Between them there will be ideas.  Be bold!  Nobody ever built something great by timidity. 

This has been audacious idea number 3 - crowdfunded vertical-subterranean farms!

Sunday, March 22, 2015

Page One : Small Book of Poetry to Be

Small Book of Poetry to Be

People are pieces.

Memories colliding,
locked in the firmament of
in a stain-glass fishbowl,
effectively duct taped to a huge lamp -
either blinding us,
or fleeing to the West-
what could we have thought -

That huge lamp up there is God?

Even now, even though,
we now know it could blow
us up to smithereens in a sunflare,
or that it
could in the mantle of its force,
bring an asteroid to bear
on our sunny days;
and we get up everyday..
doing what needs to be done.

Even still, we're
completely confounded by colours
and sounds,
inundated with information,
and our active presence in anything
fades in the sham of being.

Even in meditation
we're incomplete,
try as we may.

For no one is ever
everything all at once.

I find the light of joy
at the twilight edge
of misery.

And my poetry too
is incomplete,
like fragments of me.

Time shapes
to granite and slate

a song or painting,
and all their
pieces too.

I summon thee,
red spirit of the muse,
preserve me here for whence I fall
and lay me down in peace
at the foot of  my gravestone,
knowing my words live on..

"it started with page one.."